A celebration of 90 years of Jelly Babies! Jelly babies were born at the end of the First World War, although at the time they were christened Peace Babies. They went out of production due to shortages during the Second World War and weren’t revived until 1953, when they were re-named as Jelly Babies. Just like their younger relatives, the all new Jellyatrics each have their own name, colour, characteristics and, of course, flavour: Bryan Bashful, for instance, is a retired university professor with a walking stick and is raspberry flavoured, while Frau Zimmer tastes of oranges and likes baking. There are five delicious characters in all, so go ahead, gobble a Grandad or gnaw on a Nanny.